I build design teams that turn complex enterprise products into experiences people trust.
And I lead them the way I'd want to be led: with trust, a high bar, and their backs covered. Twenty years in enterprise UX, seven of them building design organizations at Cisco, Automation Anywhere, and Okta.
I'm a design leader with twenty years in enterprise SaaS, AI, and automation. At SAP, Cisco, Automation Anywhere, and now Okta, I've built design teams from nothing, moved design from a service function to a partner in the roadmap, and shipped products that tens of thousands of developers use every day. I lead as a servant first. My job is to create the conditions where designers do the best work of their careers, and then get out of their way.
Teams I've built
Three practices, three starting points
Okta · 2025 to now
Scaling a site into a partner
As Director of Product Design and Design Site Lead for Okta's India Innovation Center, I lead both design and research across several product areas. The practice was eight people when I joined; it is now more than fifteen.
The bigger change is in the relationship: the site has moved from taking input from product to partnering with them to define the roadmap.
Automation Anywhere · 2021 to 2025
Building a practice from zero
I was the first UX design hire at the India site and built the practice from nothing. It grew to seven designers and researchers who owned the developer platform, from the task and bot editor to document automation and Mozart Orchestrator, for 25K+ developers a day.
Moved the platform from task-first to process-first, coached two designers into leadership, and chaired the UX quality council that took the company to ISO 9001 readiness.
Cisco · 2019 to 2021
Bringing UX to a team that had never had it
I joined a product team that had never worked with a designer. I established the practice, hired and grew it to three designers, and led the experience for Webex Cloud-Connected UC from early adoption to release.
Shipped to 500+ customers, with the practice still standing after I left.
Ashish has a rare ability to build and scale high-performing UX teams grounded in strong craft, deep engagement, and an authentic, healthy culture. He doesn't just assemble talented designers, he elevates them.
VP of User Experience, Automation Anywhere. My manager.
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Beyond his design vision, Ashish is an inspiring leader and team builder, one of the rare individuals capable of building outstanding teams and creating exceptional products.
Chief AI and Development Officer, Automation Anywhere. Executive sponsor.
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Ashish has an incredible ability to balance strategic vision with empathy, creating an environment where his team feels both supported and inspired.
Product Designer, Automation Anywhere. Reported to me.
Mentoring the next generation of design leaders
I've mentored 20+ designers through ADPList, where I'm a Top 50 mentor in Design Ops. Portfolio reviews, career moves, and the jump into a first leadership role.
I grew up in Kolkata, spent six years in the Bay Area, and call Bangalore home. Away from work I'm a husband and a dad, and happiest behind a camera, behind the wheel, or at the stove. The most recent road trip was 3,000 km across Spain. Weekends are for badminton and cooking something new for the family. Photography is how I pay attention to wherever I am.
Photography
Road trips
Cooking
Badminton
Let's talk
I'm always up for a conversation about building design teams, AI in enterprise products, or growing designers into leaders.